Photographic beauty may be in the eye of the beholder, but it can also be measured and understood. Scientists and psychologists are discovering more and more about how the mind has developed over human history; and this new knowledge has a direct bearing on our understanding of aesthetics and beauty. Did you know that the landscape photos people most enjoy looking at are closely correlated with exactly the kind of fertile landscape that early humans sought out on their migrations? This kind of information is fascinating, but if you're a photographer it's also very useful. Featuring interviews with numerous great photographers combined with concepts from exciting areas of science and psychology, this accessible photographic guide is illustrated with infographics highlighting brain areas triggered by particular views, and a selection of sensational ne art photos. Why You Like This Photo holds the inspiring and practical keys to capturing the images that you, and everyone, will find appealing and fascinating.