Only 1 left in stock!
The Strategy and Tactics of Pricing
Regular price
€3.95
Tax included.
9780136106814
Adding product to your cart
"A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. This book shows readers how to manage markets strategically–rather than simply calculate pricing based on product and profit–in order to improve their competitiveness and the profitability of their offers. This fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today’s markets."--Amazon.com.
The Strategy and Tactics of Pricing
Regular price
€3.95