Look beyond the American presidential election, and you will sense the beginning of a reinvention. As the United States are entering a new era, the age-old pioneering spirit of Americans and the cult of the individual are guiding that transformation, but so too is a combination of ethnic, generational and urban change. Mark Little's central thesis predicts a power shift from the east coast to the southwest of America, based on the stream of population migration in that direction, and explores the challenges ahead, nationally and globally.