The long-awaited sequel to The Average American Male, the book that uniquely documented the battle of the sexes. The viral video campaign for The Average American Male resulted in over 700,000 views on YouTube. Similar series of videos will be produced for his latest instalment. Kultgen's controversial study of the modern man was met with uproar and widespread press coverage. For fans of Tucker Max's I Hope They Serve Beer in Hell (Penguin, 2006).