{"product_id":"managing-across-borders-the-transnational-solu","title":"Managing Across Borders\t\t\t\t\tThe Transnational Solu","description":"Widely acclaimed for its perceptive insights into the management of companies operating in an international environment, \"Managing Across Borders\" has established itself as a landmark book. Bartlett and Ghoshal describe the emergence of a revolutionary corporate form - the transnational - and reveal how the nature of the global competitive game has fundamentally changed.\"Highly readable! Valuable lessons for companies in a wide range of industries and sizes-indeed, almost any organization operating several different businesses across borders.\" - \"The Financial Times\". \"A fascinating book! The conclusions certainly break away from the perceived wisdom about the factors needed for success in global markets.\" - \"Management Today\". \"\"Managing Across Borders\" makes clear that success in global strategy is as much a function of the ability to organize and manage as it is the ability to create a sound strategy. Bartlett and Ghoshal make an important and highly practical contribution in a book that represents the leading edge of thinking on this important subject.\" - Michael E.Porter, Bishop William Lawrence University Professor, Harvard Business School, and author of \"Competitive Strategy\".","brand":"Christopher A. Bartlett, Sumantra Ghoshal","offers":[{"title":"Harvard Business Review Press \/ 01 Feb 2002 \/ 412","offer_id":54086794248533,"sku":"9781578517077","price":3.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0501\/4188\/8668\/files\/9781578517077.webp?v=1780834623","url":"https:\/\/www.bookworld.ie\/products\/managing-across-borders-the-transnational-solu","provider":"Book World Ireland","version":"1.0","type":"link"}