{"product_id":"hooked-how-to-build-habit-forming-products","title":"Hooked\t\t\t\t\tHow to Build Habit-Forming Products","description":"THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDE\r\n\r\nWhy do some products capture our attention while others fade into obscurity?\r\nWhat makes us check our phones, open an app, or scroll a feed without even thinking?\r\nIs there a repeatable pattern behind how technology hooks us?\r\n\r\nIn Hooked, Nir Eyal reveals the secret psychology behind the world's most engaging products. Introducing the groundbreaking Hook Model - Trigger ? Action ? Variable Reward ? Investment - Eyal uncovers how products from Apple, Twitter, Instagram and Google create lasting user habits and how you can ethically harness these principles to build products people love.\r\n\r\nPacked with cutting-edge behavioural science, case studies, and practical frameworks, Hooked is both a manual for product designers and a mirror for anyone curious about their own habits.\r\n\r\n'Hooked changed my life. It's essential reading for anyone who wants to better understand their actions and habits'\r\nSteven Bartlett, Diary of a CEO\r\n\r\n'Nir Eyal taught Silicon Valley how to design behaviour - and then reminded us to use that power responsibly;\r\nMark Manson, Solved Podcast \r\n\r\n'Our challenges go beyond technology; they stem from the internal discomfort that Nir Eyal's work helps us understand'\r\nAli Abdaal, Deep Dive Podcast \r\n\r\n'In Hooked, Nir Eyal shows the fine line between persuasion and coercion - and why ethical design matters more than ever'\r\nJim O'Shaughnessy, Infinite Loops Podcast ","brand":"Nir Eyal, Ryan Hoover","offers":[{"title":"Penguin Books Ltd \/ 06 Nov 2014 \/ B47","offer_id":53942865625429,"sku":"9780241184837","price":3.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0501\/4188\/8668\/files\/9780241184837.webp?v=1779031142","url":"https:\/\/www.bookworld.ie\/products\/hooked-how-to-build-habit-forming-products","provider":"Book World Ireland","version":"1.0","type":"link"}