Grab Their Attention! : Advertising and Promotion

Gavin Walker
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This handbook takes the reader through the marketing maze in simple steps, covering the entire process from advertising to direct mail fulfilment. The contents cover: market research; deciding on an advertising strategy; how to budget for advertising; copy writing skills and techniques; how to get free print, radio and TV coverage; how to use community relations to build your business; and a glossary of advertising and promotional terms. show more
  • Oak Tree Press
  • 28 May 1998
  • A16
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This handbook takes the reader through the marketing maze in simple steps, covering the entire process from advertising to direct mail fulfilment. The contents cover: market research; deciding on an advertising strategy; how to budget for advertising; copy writing skills and techniques; how to get free print, radio and TV coverage; how to use community relations to build your business; and a glossary of advertising and promotional terms. show more
Vendor: 

Gavin Walker

Publisher: 

Oak Tree Press

Published Date: 

28 May 1998

Location: 

A16

SKU: 

9781860760860