The world is in the grips of mass formation—a dangerous, collective type of hypnosis—as we bear witness to loneliness, free-floating anxiety, and fear giving way to censorship, loss of privacy, and surrendered freedoms. It is all spurred by a singular, focused crisis narrative that forbids dissident views and relies on destructive groupthink. “Alternative voices are stigmatized by a veritable Ministry of Truth, which is crowded with “fact checkers.” Freedom of speech is curtailed by various forms of censorship and self-censorship; people’s right to self-determination is infringed upon by coercive vaccination strategies, which impose heretofore unthinkable social exclusion and segregation upon society.” Desmet’s work on mass formation theory was brought to the world’s attention on The Joe Rogan Experience and in major alternative news outlets around the globe. Read this book to get beyond the sound bites!